Herz was founded in 2015 with a vision of uniting tradition, ethnicity, modernism, and elegance under one umbrella. The brand embraces Palestinian and Arab heritage, celebrating its richness and timeless beauty through contemporary design.
 
By infusing traditional Palestinian embroidery into refined, modern silhouettes, Herz transforms cultural artistry into valuable pieces. Each creation preserves the authenticity and essence of the heritage while elevating it into sophisticated, world-class designs that connect cultures across the globe.

Heba Herzallah is a Palestinian, born and raised in the UAE. Her deep passion for Palestinian motifs and Arabic art inspired the creation of the brand in 2015.

Heba’s vision is to celebrate the richness of Arab heritage through refined, luxurious designs. By transforming traditional motifs into contemporary pieces, she honors cultural artistry while elevating it into timeless, sophisticated creations that resonate across cultures.

Herz is dedicated to raising global awareness of Palestinian and Arab heritage through fine jewelry. Rooted in tradition and reimagined in gold and diamonds, each design carries the story of cultural artistry into the world of modern luxury.

By transforming traditional motifs into timeless jewelry, Herz preserves the symbolism and identity behind every pattern. Each piece becomes more than an adornment, it is a statement of heritage, a celebration of culture, and a bridge connecting history with contemporary elegance.